Track Your Trade Show ROI — Know Which Shows Are Worth It

Stop guessing which events deserve next year's budget. Measure cost per lead, pipeline impact, and return with exhibitor-specific analytics.

Why most companies don't track trade show ROI

Lead forms get lost, budgets live in silos, and leadership asks "was it worth it?" months later when nobody remembers the details.

Total investment, leads, meetings held, pipeline created, revenue closed, cost per lead, and ROI % — compared show over show.

Formula: (Booth + travel + labor + materials + services) ÷ qualified leads. Boothlyo pulls costs and leads from the same event record.

Connect capture forms and CRM stages to the originating event so marketing can defend — or reallocate — booth spend with data.

Enter budget lines, capture leads at the booth, and watch dashboards update cost per lead and ROI as your team works the pipeline.

: Costs are scattered across finance, travel, and marketing systems while leads sit in spreadsheets. Without one event record, ROI math never gets done — or gets done too late to change strategy.

Connect budgets and leads in Boothlyo — start free and see your first ROI snapshot after your next event.