Trade Show Analytics Software That Measures Real Exhibitor ROI

Stop guessing which shows pay off. Boothlyo gives exhibiting teams trade show ROI analytics across leads, follow-up, operations, staff, traffic, benchmarks, and AI insights — all from the same data you already use to run the booth.

Start Free — No Credit Card Required

Lead and follow-up breakdowns

See volume, quality scores, source mix, and how fast your team worked each lead after the show — not just a raw count dumped into a spreadsheet.

Boothlyo lead and follow-up analytics — trade show analytics software

Operations tracking

Connect packing, inventory, and shipping outcomes to show performance. Spot which booth kits and freight plans actually support a smooth open — and which ones create day-one chaos.

Boothlyo operations analytics for packing, inventory, and shipping

Staff leaderboard

Rank booth staff by demos, meetings, and leads captured so you coach with evidence instead of anecdotes from the show floor.

Boothlyo staff leaderboard — trade show booth performance

Traffic heat maps

Understand when your booth was busiest and how traffic patterns line up with staffing and demo schedules — so you plan coverage for peak hours next time.

Boothlyo traffic heat map — booth traffic analytics

Benchmarking vs your past shows

Compare the current event to your own baseline: leads, cost per lead, ops readiness, and outcomes — so "good" is measured against your history, not a generic industry chart.

Boothlyo show benchmarking against past trade shows

Year-over-year trends

Spot multi-year patterns across your calendar. Know whether your program is getting more efficient, or whether a "great" show was just an expensive blip.

Boothlyo year-over-year trade show performance trends

AI-generated insights

Turn the numbers into plain-language recommendations — which shows to double down on, where follow-up lagged, and what to change before the next booth opens.

Boothlyo AI-generated trade show insights

Pair analytics with trade show ROI tracking and lead capture software.

Trade show analytics FAQ

Trade show analytics software helps exhibiting teams measure what happened at and after each show — leads, follow-up, booth operations, staff performance, traffic patterns, and ROI — so you can decide which events deserve next year's budget.

See which trade shows actually pay off

Start free, then unlock the full analytics suite on Pro and Business — no credit card required to begin.

Start Free — No Credit Card Required