Trade Show Analytics Software That Measures Real Exhibitor ROI
Stop guessing which shows pay off. Boothlyo gives exhibiting teams trade show ROI analytics across leads, follow-up, operations, staff, traffic, benchmarks, and AI insights — all from the same data you already use to run the booth.
Start Free — No Credit Card RequiredLead and follow-up breakdowns
See volume, quality scores, source mix, and how fast your team worked each lead after the show — not just a raw count dumped into a spreadsheet.

Operations tracking
Connect packing, inventory, and shipping outcomes to show performance. Spot which booth kits and freight plans actually support a smooth open — and which ones create day-one chaos.

Staff leaderboard
Rank booth staff by demos, meetings, and leads captured so you coach with evidence instead of anecdotes from the show floor.

Traffic heat maps
Understand when your booth was busiest and how traffic patterns line up with staffing and demo schedules — so you plan coverage for peak hours next time.

Benchmarking vs your past shows
Compare the current event to your own baseline: leads, cost per lead, ops readiness, and outcomes — so "good" is measured against your history, not a generic industry chart.

Year-over-year trends
Spot multi-year patterns across your calendar. Know whether your program is getting more efficient, or whether a "great" show was just an expensive blip.

AI-generated insights
Turn the numbers into plain-language recommendations — which shows to double down on, where follow-up lagged, and what to change before the next booth opens.

Pair analytics with trade show ROI tracking and lead capture software.
Trade show analytics FAQ
- Trade show analytics software helps exhibiting teams measure what happened at and after each show — leads, follow-up, booth operations, staff performance, traffic patterns, and ROI — so you can decide which events deserve next year's budget.
See which trade shows actually pay off
Start free, then unlock the full analytics suite on Pro and Business — no credit card required to begin.
Start Free — No Credit Card Required